The weather changes and that’s a fact, but it has a lot of influencing factors which is why meteorologists forecast the weather. They might not always get it right but they make predictions based on trends and their own gathered intelligence.
The business landscape is very similar in this regard and your accountant can help you to determine what might happen in the future for your business, to help you make those important strategic decisions by forecasting the future.
Whilst there are many similarities, there is one fundamental difference. Unlike the weather, you can change your business, you are one of the biggest influencing factors in your businesses forecast, but how can you change what you don’t know about or cannot see? Forecast and start making some changes for a better future today.
Forecasting can be as detailed or ‘high-level’ as per your requirements but there are lots of elements to factor in and you need to re-visit and re-forecast regularly, but remember that this is your business, your time, money, blood, sweat and tears that you have invested; so get the foundations right by starting forecasting today and the results will speak for themselves and you will doubtless wonder why you haven’t been doing this all along!